Derrick Stephens succinctly outlines the core functions of business—marketing and innovation. With decades of expertise, Derrick D Stephens emphasizes that successful ventures focus on these two pillars. Marketing ensures products or services reach the right audience, while innovation drives continual improvement and relevance. Derrick's insight underscores the importance of aligning strategies with these functions for sustained growth and competitiveness. In essence, his wisdom highlights the fundamental principles that underpin thriving enterprises in today's dynamic business landscape.